Hi, I am Lorna Maina

I am a results-driven Affiliate & Partnership Manager with expertise in affiliate marketing, partner relations, CRM systems, and affiliate tracking software. My experience includes building and managing affiliate programs, developing strategic partnerships, and optimizing marketing technology to drive business growth.

ABOUT ME

ABOUT ME

Hi, I am Lorna Maina

Affiliate Management | Partner Relations | CRM & Tracking Software | Business Development

I am a results-driven Affiliate & Partnership Manager with expertise in affiliate marketing, partner relations, CRM systems, and affiliate tracking software. My experience includes building and managing affiliate programs, developing strategic partnerships, and optimizing marketing technology to drive business growth.

With a strong background in relationship management, business development, and performance tracking, I specialize in helping companies grow their affiliate networks and improve partner engagement.

Core Expertise

Affiliate Management & Partner Relations

  • ✅ Building and scaling high-performing affiliate programs
  • ✅ Managing relationships with affiliates, partners, and industry stakeholders
  • ✅ Negotiating and optimizing deals to maximize long-term value

CRM & Affiliate Tracking Software

  • ✅ Proficient in InfusionSoft, Post Affiliate Pro, Everflow, HasOffers, and Tune
  • ✅ Managing partner databases and streamlining operations
  • ✅ Analyzing data to improve affiliate performance and retention

Business Development & Strategic Partnerships

  • ✅ Expanding networks by acquiring high-value partners and affiliates
  • ✅ Collaborating with cross-functional teams to enhance partner success
  • ✅ Identifying new opportunities for growth and revenue generation
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AREAS OF EXPERTISE

AREAS OF EXPERTISE

Affiliate Program Management

Building and scaling high-performing affiliate programs, developing strategic partnerships, and managing affiliate relationships to drive sustainable growth.

Partner Relations

Managing relationships with affiliates, partners, and industry stakeholders while negotiating and optimizing deals to maximize long-term value.

CRM & Tracking Software

Proficient in InfusionSoft, Post Affiliate Pro, Everflow, HasOffers, and Tune for managing partner databases and analyzing performance data.

Business Development

Expanding networks by acquiring high-value partners and affiliates while identifying new opportunities for growth and revenue generation.

Strategic Partnerships

Developing and nurturing strategic partnerships to create mutually beneficial relationships that drive business growth and market expansion.

Performance Analytics

Analyzing affiliate and partner performance data to optimize programs, improve retention, and maximize ROI through data-driven decisions.

MY SKILLS

MY SKILLS

Affiliate Management | Partner Relations | CRM & Tracking Software | Business Development

I am a results-driven Affiliate & Partnership Manager with expertise in affiliate marketing, partner relations, CRM systems, and affiliate tracking software. My experience includes building and managing affiliate programs, developing strategic partnerships, and optimizing marketing technology to drive business growth.

With a strong background in relationship management, business development, and performance tracking, I specialize in helping companies grow their affiliate networks and improve partner engagement.

Affiliate Management & Partner Relations

99%

CRM & Affiliate Tracking Software

98%

Business Development & Strategic Partnerships

99%

Performance Marketing & Analytics

98%

Partner Relationship Management

99%

RESUME

RESUME

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Experience

Partner Relations Manager

Mar 2023 - Present

XM

Developed and managed a network of affiliates and influencers to expand market reach in the crypto and forex industries. Identified and engaged high-value partners, negotiating commission structures and incentives to maximize performance. Conducted in-depth due diligence on partners, ensuring compliance with AML/KYC regulations and risk management protocols.


Analyzed affiliate performance metrics and conversion data, optimizing strategies for increased engagement and ROI. Spearheaded marketing initiatives, collaborating with internal teams on campaign strategies and partnership activations. Traveled across Africa and the MENA region to hold seminars, strengthen partnerships, and develop localized business growth strategies.

Client Relationship Manager

Dec 2022 - Feb 2023

XM

Developed and maintained strong relationships with a portfolio of clients, achieving a 20% increase in client retention rate.


Implemented a proactive customer service strategy, leading to a 15% improvement in overall customer satisfaction scores.


Collaborated with cross-functional teams to identify and address client needs, resulting in a 10% increase in upsell opportunities and revenue.

Marketing Specialist

Apr 2020 - Oct 2023

CRO Media

In my role as Affiliate Coordinator at CRO.MEDIA, I managed affiliate relationships, supporting partners to drive traffic and boost conversions. I facilitated communication between affiliates and internal teams, ensuring successful campaign execution and enhancing overall program performance.

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Education

Digital Marketing Certification

2022

HubSpot Academy

Comprehensive certification in inbound marketing, content strategy, and digital marketing fundamentals.

Affiliate Marketing Professional

2021

Digital Marketing Institute

Professional certification focused on affiliate program management, partner acquisition, and performance marketing.

Partner Relationship Management Certification

2020

Allbound Academy

Specialized training in partnership strategy, channel management, and relationship building.

BSc in Economics and Maths

2013 - 2017

Kabarak University

BSc in Economics and Maths, Econometrics and Quantitative Economics

CONTACT ME

CONTACT ME

Contact Info

I am a results-driven Affiliate & Partnership Manager with expertise in affiliate marketing, partner relations, CRM systems, and affiliate tracking software. My experience includes building and managing affiliate programs, developing strategic partnerships, and optimizing marketing technology to drive business growth.

LinkedIn

Lorna Maina

WhatsApp

+971 50 389 5930